When the Keep Calm and Carry On campaign started, I noticed it first on a notebook and immediately regarded it as I would regard one of those plaques that encourages you to Espresso Yourself - with contempt. While I thought the typeface was indeed attractive, I swore to never own anything of the like. I did, though, see a Harry Potter version that stated Keep Calm and Carry A Wand. I wanted it a little. Anyway, my sister sent me this video a couple days ago that shed new light on the phrase, its history and an utterly amazing bookstore in England that is now on my list of things to do before I die. Legit.
Have a look and a listen and appreciate the aims of those in government to shore up public support in the midst of trying times.